- Duration: 2 days
Course overview.
For many companies, staging a conference or event is vital to the success of their business and forms an important part of their marketing strategy. Events and Conferences showcase a business’s products or services and needs to be seamlessly organized in order to project a successful and professional image to the public.
Event management involves the utilization of project management skills for the creation and development of large-scale events such as festivals, conferences, ceremonies, formal parties, concerts and conventions, to be successful. Professional event managers with experience and creativity are highly sought after, subsequently they exhibit skills such as attention to details, good networking skills, the ability to multi task and work under pressure. In this career, it is also vital to have excellent interpersonal skills.
Course Learning Outcomes
At the end of this course the participants will be able to:
• Obtain a sense of responsibility for the multi-disciplinary nature of event management
• Gain confidence and enjoyment from involvement in the dynamic industry of event
management
• Identify best practice in the development and delivery of successful conferences and
corporate gatherings
• Identify the key elements of a conference and the processes involved in venue selection,
registration, catering, accommodation, transport, theming, security and entertainment
• Identify management essentials such as developing budgets, critical paths, work
breakdown structures, risk mitigation and contingency planning.
Course content
Event format and feasibility
• Defining events
• Event format and feasibility
• Event goals and objectives
Location and logistics
• Venue selection and design
• Supplier management
Accountability and resources
• Budget development
• Work breakdown structures and planning documents
• Risk management, mitigation and contingency plans
WOW factor and audience communication
• What is WOW factor
• Creating collateral
• Theming and entertainment
• Stakeholder liaison and debrief
Target audience
Participants that are new to event management role and those who have related experience but without formal training. Individuals with an interest in entering the events management industry, or seeking to advance knowledge and skills to undertake an event management position.
Training Methodology
State-of-the-art business facilitation methods are transferred by means of short, focused presentations which are followed by experiential learning workshop sessions. In these sessions, the knowledge gained is applied to real-world examples and case studies. Rapid learning of the methods and techniques is achieved by means of group work, individual work, participant discussion, facilitator interaction and constructive feedback.
WHY STUDY WITH US?
At Diamond Training Institute, we give you the opportunity to advance your skills and knowledge that are relevant in today’s competitive market.
ON-TRACK FOR GROWTH
The individual leaves this course with a Personal Action Plan to encourage immediate transfer of training to the job.
Download Course Outline Here
